Analysis on Zopim acquistion by Zendesk

This deal is a great validation that it is possible to build a globally relevant business out of Singapore. I first encountered Zopim a few years ago and got JobsCentral to use their voice chat SAAS solution. They have a very simple and effective product and sold it on a freemium model which works great. I started hearing more about them and it is wonderful to know that they have negotiated a fair exit for themselves and shareholders. Here are some details and comments. For once, tech blogs have covered them pretty well :

http://www.techinasia.com/singapores-zopim-acquired-zendesk/

1) Revenue based on ACRA ending Mar 2013 is 1.8M in revenue as recognized properly. PBT is 362K. So it is quite safe to assume a continued 100+% growth rate and project revenue ending Mar 2014 is about min 3.5 to 4M with profit of at least 700K to 1M. My guess is closer to 1M since there is great economies of scale for SAAS.

Share table as shared by techinasia is accurate.

2) I particularly like this story because i know SAAS is the current highly valued wave. Zendesk is probably going to IPO at min 10 times sales of 73 or about 700-800M. They may even be able to do 1B IPO. So for players in the SAAS space, this is the best time to raise and to exit partially or fully. Zopim is also great because they are profitable.

3) Some have commented that exiting for 15.9M + 13.9M earnout is a little early since clearly Zopim is growing nicely and is profitable. So founders have time. I somewhat agree but i always feel outsiders do not know all the details and feelings which founders have. And anyway once the deal is done, founders should be happy with their decision. So ignore your detractors Royston and gang and enjoy the new found freedom.

Moveover, looking at the structure of the deal, Zopim is being valued 37M SGD. That is probably 10 times multiple to their revenue. Very fair as that is the IPO valuation likely for Zendesk. Of course, the devil is in the details of earnout.  This one only founders and zendesk will know. My guess is that is a proportionate tied to revenue/EBITDA mix and the 13.9M is the cap performance.

10 times sales is actually a very high valuation which currently only biotech and SAAS tech companies are given. But it is not the record for Singapore. That is held by the hungrygowhere guys who sold for about 12 times sales although a smaller total value.

4) The earnout structure of about 50+% first in cash and stock and later the rest over 2-3 years will allow mgmt team to ride the upside both in their business and also in the overall market valuation of SAAS companies. If the market values Zendesk highly in the next 2-3 years, mgmt may find that their 15-20M in stock could double or triple in value. So from this angle, i think mgmt did not sell early but rather is betting on being part of a bigger entity as a route to get better valuation for Zopim.

All in all a very nice deal. And i think as there are more exits that earn the founders 5,10,15M or more, there is room for an article next on how to handle a entrepreneurship linked windfall. The story and learning just started.... Stay tuned.

Towards Better Tech Reporting Standards?

(Added 11th April : This is an example of much better reporting :
http://techcrunch.com/2014/04/10/zendesk-buys-zopim-will-add-its-live-chat-platform-to-its-cloud-based-helpdesk-solution/

Details given on S1 filing by zendesk to ascertain what was missing in press release. And to techinasia credit, they managed to get hold of share table and P&L for year ending Mar 2013 for zopim to put more flesh into the deal.

http://www.techinasia.com/singapores-zopim-acquired-zendesk/)

My last post on Grabtaxi was triggered because i read a techblog that stated they raised 10M for a Series A round. This number just felt wrong, because by definition Series A does not go to 10M USD. When i did some digging, this number was repeated it seems, simply because another blog said so and there is an e27 and SPH article where the founder was quoted as saying it is "8 digits". Based on acra share allotment report , it is about US$5M and about US$3M in most recent round lodged early march 2014. More importantly and the part where readers can learn from is that the funding was done mainly via family funds which is a great way to do it for 2nd gen. Below are some of the articles by popular tech blogs I refer to:

http://www.techinasia.com/grabtaxi-nets-funding-10-million-transportation-apps-sweep-asia/

(Made reference to this link below from TNW that just blindly said 10M)

http://thenextweb.com/asia/2014/04/08/grabtaxi-is-growing-a-taxi-booking-service-in-southeast-asia-using-a-unique-model/

To be fair to techinasia, they  quoted and attributed to the TNW. And below is an article by e27.
http://e27.co/grabtaxi-announces-8-figure-sum-funding-singapores-vertex-venture-holdings/

Again they repeat the 8 digit funding comment and this time attribute the quote to the founder Anthony. They also claim they are sure they heard it right. Can this be right? Or was he misquoted? There is really no way for us to know. But the ACRA reports on GrabTaxi holdings say the funding is not 10M. Of course it could be in tranches which have yet to be realized or injections into other companies not mentioned.

Even SPH has quoted Anthony saying 8 digit. Maybe he meant in RM.. Either that or future tranches... Anyway the key learning here for us is the use of family funding bargaining power not so much whether 8 digit or not.

One comment for tech writers and journalists, there is a reponsibilty to readers to get our facts right and to try to think deeper into the topic. And if we are speculating, we should say so. And we should always aim to uncover the details and if possible learning. BTW, tech blogs are definitely not the only ones guilty of this. There is still a SPH story about Beeconomics being sold for 24M back in 2009!

http://business.asiaone.com/news/brothers-remain-humble-after-groupon-buys-their-start

A simple ACRA search would have told the journalist that Groupon invested in beeconomic 2.6M if i remember correctly. Then Karl and brother had 2-3 years to really grow the business to desired metric and they got paid nicely each year in the form of an earnout for doing such a great job with Groupon SG. I am sure the Groupsmore people MY had the same deal.

There probably are many more such lapses. For example :

http://e27.sg/2012/06/07/breaking-propertyguru-secures-s60million-strategic-investment-from-immobilienscout24-for-further-regional-expansions

Its not 60M injected into company for sure. If there are tech writers reading this, I hope you will do more indepth forensic work and get hold of their ACRA report for allotment of shares and p&l etc

In summary, our community needs to start getting our numbers right! Not only is there a credibility issue, equally important, we owe it to our fellow entrepreneurs and wider business community to report the right numbers so that proper decisions and expectations can happen.